THE INDUS WAY

About the Company

Institute of Creative Excellence (ICE) is an employability player in the media and entertainment industry providing training in all the facets of movie making/content creation such as acting, cinematography, modelling, direction etc. It was launched with an aim to bridge the significant skill gap that exists in the media and entertainment industry. Conceptualized and realized by industry mavens, ICE kick-started with the filming and performing arts courses. Since then, the institute has become the home of one of the finest faculties and learning resources in the industry.

ICE has pan India presence with a large network of media training centers across the country. It has a blend of company owned centers and business partner owned sales point centers, spread across 14 locations, and still growing. ICE has institutional tie-ups with leading education groups such Mumbai Educational Trust (MET) and Terna for providing in- curriculum training. In past the company has trained thousands of students in their respective school/college campuses. ICE is a preferred talent sourcing partner of Jio Studios, ALT Balaji, Yash Raj Productions, Shruti Mahajan Casting Company / Sanjay Leela Bhansali Productions etc. ICE has a dedicated placement cell with a sole objective of creating new opportunities for students on completion of their respective training programs.

The company has created hundreds of success stories over last few years and the students of ICE are present on practically all channels including the major ones like Sony TV, Zee, Star Plus, Life OK, Sab TV and so on

Key Management

On Association with TIW PE

TIW private equity has played a pivotal role  in the turnaround of ICE by adding value in more than one way be it margin expansion of critical business levers or addition of innovative ideas like creation of Central Desk, all in all a fantastic support in making ICE an entity that’s there to stay and come up to the expectations of all the Stakeholders By Mr. Hanumant Sabherwal, Director, ICE

The support and assistance of TIW Private Equity on lead creation through platforms like social media, offline channel, lead management through technology intervention, and the inputs at front end sales has been the main force behind the success of ICE today. All this followed by the fund teams’ analytics and course correction suggestions has brought in new paradigms the way business is run at ICE, hence the success.... by Ms. Veenti, VP-Sales, ICE

About the Company

Ackin Marketing Private Limited offers supply chain services on a profit share basis and takes first charge on inventory to protect any downside. It primarily focuses on residential real estate projects in the city of Hyderabad. Apart from real estate, it also offers supply chain services to other verticals such as FMCG. The company works as a special purpose vehicle with a cash in – cash out model which results in limited exit risk and regular pay outs to investors. As and when, the inventory is sold, Ackin receives its share of profit as cash out, a part of which can be paid back to the investors and the rest is ploughed back in the business to generate multiplier effect.

About the Company

Auric Beauty Products aims to create value-added products in makeup and skin care, offering a range of products that meet the daily needs of an Indian woman. All products will be designed from scratch and owned by the organisation; the formulations are curated from multiple sources and backed with consumer research to ensure they are relevant. Auric Beauty Products is backed by a private equity fund in India.

Auric is Beauty Simplified.

Key Management

On Association with TIW PE

It’s been just over a year that I have had the opportunity to engage with the TIW team; and while one might call it short the learning has been immense. The switch from Human Resource management to business while seem daunting the transition has been made comfortable with the support and guidance of TIW. It is inspiring and amazing how every discussion, every meeting has something new to offer. It’s not only the value that they bring to the table with their experience of various industries, companies, departments but the energy and passion to execute those ideas is inspiring. Out and out it has been a fantastic journey. By Ms. Aishwarya Bendre, CEO, AURIC Beauty Products Pvt. Ltd.

TIW-PE is a highly valued partner to Auric Beauty Products Pvt Ltd. The principals of TIW-PE have a great mix of ingenuity and practicality in choosing and managing assets. They look at investment properties in a different way. They leave no stone unturned in finding ways to maximize the value of their ventures. TIW-PE's strong business ethics and integrity is top notch and has made our working relationship very delightful and efficient. By Mr. Nitin Jain, AURIC Beauty Products Pvt. Ltd

About the Company

Digital Refresh Networks Pvt. Ltd. (DRN) is a digital-first, marketing solutions company in communication and commerce. The services being offered include designing impactful and appealing content for brands in form of digital films, end-to-end social media management, web content (text, image and video), designing of web & e-commerce platforms, influence marketing and other similar applications – all that is needed by a brand for a strong presence in the digital world. Largely, the nature of business is broken into three parts - monthly retainers (which is the largest contributor to the company’s revenue), value added businesses from roster clients, and one-off client projects. Over a period of time, DRN has had the opportunity to work with large international and Indian brands such as BMW Motorrad, Hindustan Unilever, BIC Cello, Livpure, Bayer, Godrej, Prabhuji Haldiram, among others. A team of over 100 digital experts including Business Development professionals, Account Managers, Copywriters, Visual Artists, Programmers, Search Marketing professionals and Marketplace Management experts who cross functionally or vertical wise contribute to providing solutions depending on the problem or opportunity being addressed, which gives a differentiated edge to DRN in the digital marketing space.

Key Management

On Association with TIW PE

I want to share a quick note on how TIW has enabled us to restructure the business which focuses on retainers & up-sell and we have also built BD as a function which delivers. Service as a category has always been linear and now, we are effectively executing non-linearity in the digital space. With the TIW’s support we are creating cost function as independent revenue generators, thereby becoming cost neutral. Now we are accelerating towards the milestones and I am sure of exceeding on what we are aiming at! Mr. Ravi Dubey, Co-Founder, Digital Refresh Networks Pvt. Ltd.

I think the largest difference the intervention has done is the clarity on the roles and the overarching clarity for me as a CEO. It has helped us better our operational efficiency through a modular team structure, which reduces dependency on individuals and creates networks within the Company with complimentary skill sets to help deliver better on engagements with brands. Also, one of the most significant interventions is to bring in financial discipline. This discipline has not only got invoicing and collections in place, but also impacted the cash flows a lot better than we’ve been doing historically. Overall, a wonderful start to an ambitious journey. Mr. Barin Mukherjee, Co-Founder, Digital Refresh Networks Pvt. Ltd.

About the Company

Introducing Credence Multi Family Office. Your true one-stop personal financial firm managed by highly experienced professionals offering a suite of exclusive and bespoke

services including:

Wealth Management
Risk Management
Tax Advisory & Estate Planning
Document Management and Book-keeping
Legal Services
Concierge

Key Management

Mr. Mitesh Shah Co-Founder & Managing Partner, Credence Family Office LLP

Mitesh holds a MBA in Finance & Marketing from Symbiosis Institute of Business Management and has over 15 years of experience in the private banking and wealth management space. Prior to co-founding Credence Family Office, Mitesh has held senior positions with Citibank and HSBC with a focus on developing investment strategies for high net worth clients. Also has co-founded Wealthapp, a fintech advisory platform with over 25,000 registered users, with a vision to make financial planning available to all. He also serves on the advisory boards of Crest Wealth, Wealth App, B S Pharma and S M Tools.

On Association with TIW PE

TIW team has been great to work with.  Their efforts and hands-on approach have been instrumental in helping us sharpen and execute our growth strategy. Beyond access to capital, they have provided significant guidance as we prepare for an exciting journey ahead. As importantly, they’re network and understanding has helped us implement important levers for sustainable growth. If you are looking for an all-weather partner, look no beyond. By Mr. Mitesh Shah, Co-Founder & Managing Partner, Credence Family Office LLP